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by Rick Wimberly & Lorin Bristow: Best practices for emergency notification programs

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Community Fuming Over Late-Night Missing Child Notification
July 21, 2010
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A 14-year autistic boy was missing in Middletown, Connecticut a few days ago. At about 11:30 p.m. that night, police used its automated calling system to call the town's residents to seek info about the boy's whereabouts. The next day, Acting Deputy Police Chief Gregory Sneed said he got about 40 calls with people complaining about being awoken late at night. Of course, Chief Sneed is standing behind his decision to make the calls.

It's certainly not the first time people have complained about receiving such calls. But, here's what's interesting to me. When the article about the complaining was published in The Middletown Press newspaper, the paper's on-line comment forum lit up like a light. When I last checked it, there were well more than 40 people blasting the complainers!

Now, I wouldn't say this is a scientific study...but, I have a high level of confidence in stating that if the people of Middletown were polled, the vote would be overwhelmingly in favor of the calls being made.

By the way, the boy was found safely shortly after the calls went out.

Way to go Chief Sneed!

All the best,

Rick
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