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by Rick Wimberly & Lorin Bristow: Best practices for emergency notification programs

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Emergency Notification Program For Pets
July 05, 2010
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Yes, you read that right. There's a new emergency notification service for pets. Well, it's not for notifying pets, but for notifications regarding pets when an emergency occurs.

The company Pets Guardian launched the service. Here's how it works. If, say, emergency medical technicians respond to a call and residents are taken away, the EMTs will have a number to call to activate the notification system. It will then call friends or family pre-designated by the pet owners, instructing them to come get the pets. Signs would be posted around the house, providing the number and instruction to responders.

Or, if a subscriber wants, it can receive a daily check-in from Pets Guardian to confirm that the pet is OK.

The founders say they created the system when one of their buddies didn't respond as requested to a call to take care of a pet. Their backup plan back-fired, they say.

Well, what will they think of next?

All the best,

Rick
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