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by Rick Wimberly & Lorin Bristow: Best practices for emergency notification programs

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Sirens Win Weather Channel Poll
June 17, 2010
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OK, it's not scientific and the sampling size is small, but it's interesting that sirens won the vote when the Weather Channel's question of the day recently asked, "If there was a tornado warning in your area, would you rather have a siren or telephone call alert you of the danger?" 22 respondents voted for sirens and six voted for telephone calls.

What's perhaps even more interesting is the "write-in" vote. Although the Weather Channel didn't make this a vote option, 17 people sounded off that they wanted both a siren and telephone call to alert them. You can find a link to the Weather Channel poll conducted through Facebook here.

One of the interesting things about the poll was the passion with which opinions were expressed. One respondent would adamantly state telephone call, and the next would state siren...both with good reason.

The bottom line is nothing new, different people prefer different alert methods. If you're going to alert people in a critical event, you must use multiple modes. If you don't believe it, just ask Weather Channel viewers.

All the best,

Rick
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