With major storms imminent, this is a good time to encourage the public to register for local alerting solutions. Even if your area is not threatened by what could be the biggest storm of the century, use your communications channels (local media, etc) to urge people to sign up.
Sign up rates for alerting systems where the public must register are never high, but it seems like sign ups spike when there's a significant event (often after the event).
All the best,
Rick
