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by Rick Wimberly & Lorin Bristow: Best practices for emergency notification programs

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Way to go Comcast!
June 23, 2010
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No, we're not being facetious. Hats off to Comcast for comments about an alert recently made in Utah. Witnesses reported they saw two men pick up an eight-year-old girl in West Valley City near Salt Lake City. Others corrobulated the reports. An Amber Alert was issued.

As it turns out, it was a false alarm. So, some residents were aggitated, particularly those who were watching the NBA Finals on Comcast. The game broadcast had been interupted several times, including during the crucial final minutes.

About the complaints Comcast said, in effect, "tough!" (my word, not theirs). KSL-TV quoted Comcast spokesman Ray Child as saying, "[We] completely understand that it's an inconvenience to our customers. A child's safety is potentially at risk; it's worth the inconvenience". Way to go, Ray!

Of course, local police were criticized, too. But, they said they followed procedure for authorizing an Amber Alert - one of the criteria being reports that a child had been abducted.

There are always people who're going to complain about alert interruptions (although surely they're in the minority). Good for Comcast and local police for publically sticking up for something that could have been important to an eight-year-old's safety.

All the best,

Rick
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