The remaining fire, police and emergency management chiefs who don't get social media probably have one eye locked on retirement. However, if you are working in a department that doesn't quite get it yet, I urge you, to read Chief Bill Boyd's latest blog post on "It's Not My Emergency." It's my great privilege to work with Bill, now a retired chief and active corporate executive involved in safety, on social media and emergency management training programs. His many years experience in the fire service, and as a PIO, enables him to speak with great authority on the value of today's communication technologies for response management.
Today's blog post, titled "You Are Already Behind" gives a blow by blow account of today's digital mobile communications and what it can mean to save lives and improve response effectiveness. Read it, share it, do it.