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by Gerald Baron: Crisis and emergency communication strategies

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Three Events that Changed Our World
August 26, 2009
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I've been working on several webinars, keynote addresses and seminar presentations coming up--not surprisingly all are in one way or another dealing with the issue of social media in crisis and emergency communications.

I have found myself focusing on three key events of the last few years that I have think have dramatically changed our world. Like most events that are seen as catalysts in history, in retrospect it is easy to see the factors that contributed to the changes and they seem inevitable. But still, it was those events that brought some invisible changes to the surface and accelerated the adoption of innovations and the underlying factors.

OK--so what are they? What three would you point at as having a dramatic impact on the world of public information management, crisis communication and emergency response communication? Don't cheat--think about your answer first.

Here are mine: Virginia Tech, Flight 1549 and the California fires beginning in May 2007.

Since I need to keep this post brief, I will just introduce these and ask you to comment as to why you think these events were particularly significant. I can tell you in most of these situations, the real reason for the significance may not be immediately obvious. More to come on this.
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