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by Eric Holdeman: Emergency management in the blogosphere

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Partnering with Nonprofits
June 27, 2009
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Emergency Management Magazine has a good article in their current edition on Emergency Managers Use Nonprofits to Speed Funding which brought back memories of some work we had done with King County's emergency partners.

There are things that nonprofits can do when it comes to partnering and contracting that governments have a much more difficult time in doing. As part of our 3Days, 3 Ways, Are You Ready? campaign we enlisted the King County Red Cross Chapter to help us with a "Safe at Home" campaign with the Seattle Mariners Major League Baseball Team. They lined up a corporate sponsor to fund kits to be given away as part of the promotion.

And, I remember on another occasion we funneled money through them from corporate sponsors for a newspaper ad.

All of this just doesn't happen. You first need to build a relationship and then look for opportunities to partner. In each case there was something in it for them too!
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