There are things that nonprofits can do when it comes to partnering and contracting that governments have a much more difficult time in doing. As part of our 3Days, 3 Ways, Are You Ready? campaign we enlisted the King County Red Cross Chapter to help us with a "Safe at Home" campaign with the Seattle Mariners Major League Baseball Team. They lined up a corporate sponsor to fund kits to be given away as part of the promotion.
And, I remember on another occasion we funneled money through them from corporate sponsors for a newspaper ad.
All of this just doesn't happen. You first need to build a relationship and then look for opportunities to partner. In each case there was something in it for them too!







