"The new 'mass communications strategy' needs to be communicating via social mediaâ"the masses now own mass communications." Eric Holdeman This week I wrote an article on lessons learned from Twitter and the Iranian experience. Which is what got me thinking about mass communications. The power of the individual to communicate has reached a new level with social media. Individuals no longer stand alone. It is easy to affiliate with any group, or start your own. Institutions can't control the message like they did before.
Television and radio were the mass communications systems of the 20th Century. Now at the start of the new century the Internet and social media is where communications is headed. Just as terrorism has turned conventional warfare on its head, so too social media is changing the way we communicate as businesses and governments. You can ignore this revolution for a while, but â¦you do so at your own peril. As an example, you could get away without having a web site ten years ago, but could you be relevant without an organizational web site today?
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Television and radio were the mass communications systems of the 20th Century. Now at the start of the new century the Internet and social media is where communications is headed. Just as terrorism has turned conventional warfare on its head, so too social media is changing the way we communicate as businesses and governments. You can ignore this revolution for a while, but â¦you do so at your own peril. As an example, you could get away without having a web site ten years ago, but could you be relevant without an organizational web site today?
