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Changing the Disaster Preparedness Message
November 22, 2012
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There is a wonderful article in the current edition of Emergency Management Magazine, The Preparedness Message Isn’t Reaching the Public   Jim McKay, the author Editor for the magazine captured great comments from a wide range of people in the emergency management business.


I'd add the following thoughts:


  • This "double checking with others" before acting on an alert that you have heard is called milling.  I see social media as being at the heart of future milling as people check their networks to see what others are saying and doing.  You might not like the concept, but get over it--it is a reality.  
  • My current thoughts on the need for a new emphasis on public education is in my current Eric's Corner Column Selling Disaster Preparedness like Coca-cola
  • We need to get everyone who has the financial capacity and the knowledge to become prepared.  Then we can concentrate government resources at the time of a disaster on those low income groups who did not have the economic wherewithal to become prepared.
  • Getting the disaster preparedness message into schools and to the children remains a long term goal.  If we can capture the kids, we can influence the parents.  Getting buy-in from the school administrators is the tough part.
  • We need to stress becoming prepared for at least a week. 
  • At one point I wanted a campaign that was called "Basic-Better-Best."  Basic would be three days, Better is seven and Best is based on your individual circumstances and where you live.  If "catastrophic" disasters are possible--Best should be a goal.


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