For those of you living in thunderstorm territory this might be a great video to link to your website. See How to Survive a Lightning Strike
For the rest of us the video is a great example of how to to use a cartoon video and the issue of wearing medieval armor to draw people into watching the video and obtaining the information needed to protect themselves from a common hazard.
Rather than doing a "straight up" explanation of what to do for safety purposes they approached the topic by using what seems to be the exact opposite of what would be the safe thing to do. An indirect approach in this case is more successful--I think.
How can we apply this concept to other areas of disaster preparedness?