Emergency Management Blogs

Emergency Management Blog - Eric Holdeman: Disaster Zone
Disaster Zone

by Eric Holdeman: Emergency management in the blogosphere

Subscribe via RSS | About this Blog | Contact Eric Holdeman | Ericpedia

Quote: Marketing Disaster Preparedness--What is working?
September 29, 2013
Bookmark and Share

“I know only half my marketing is working.  I just don’t know which half.”  Founder of Unilever  National Disaster Preparedness Month is almost over.  The question I have for you is, “Which of your activities that you used to promote disaster preparedness in your community worked to move the needle of readiness for disasters?”


My biggest concern is not what is working, but if “anything” is working!  How do we measure what works and what doesn’t?  Do the community fairs with disaster supplies and presentations help people who are not prepared become prepared or are they primarily attended by the people who are already doing something and looking for a new tip or two? 


The national surveys that seek input from the American people provide some peaks into disaster readiness, but I’m not sure they are the full measure of what is accurate in “ground truth” in our communities.


I do believe that we have to keep trying.  New tools like using the Internet, social media, infographs present old information in a new and perhaps relevant way.  Certainly the one fact I do know is that following a big disaster outside of the region I live in sparks interest from the people living where I do in becoming more prepared themselves.  Being ready to take advantage of those disaster “windows of opportunity” is something we need to have in our hip pocket.



Add Your Comment

You are solely responsible for the content of your comments. We reserve the right to remove comments that are considered profane, vulgar, obscene, factually inaccurate, off-topic or a personal attack. Comments are limited to 2,000 characters.

Latest Emergency Management News

Ferry Disaster Fills South Korea with Shame

Mistake piled atop mistake turned a near-shore mishap into the nation's worst maritime disaster in decades.
Los Angeles Police Department
Industry Perspective: A CJIS Success Story

A new security policy from the FBI makes cloud computing a viable option for criminal justice information.
Teen Stowaway Raises Alarms about Airport Security

Authorities say security video shows the teen hopping a fence at the San Jose airport and climbing into the wheel well of a jetliner.

Latest Blog Posts RSS

Emergency Management Blog - Gerald Baron: Crisis Comm Don't Try this at Home: Twitter Campaign Fail at NYPD
Apr 23 Crowd sourcing for support of police backfires…
August Vernon: Incident Management Blog Joint-Agency Mass Violence Expo - SAVE THE DATE
Apr 23 Joint-Agency Mass Violence Expo - SAVE THE DATE…
Emergency Management Blog - Eric Holdeman: Disaster Zone Crowd Control Infograph
Apr 22 Crowd control can be part of every large gathering of people.…

4 Ways to Get EM

Subscribe to Emergency Management MagazineFollow Emergency Management on TwitterSubscribe to Emergency Management HeadlinesSubscribe to Emergency Management Newsletters

Featured Papers

Blog Archives