Selling Disaster Preparedness Like Coca-cola

We need to sell disaster preparedness like it was a product--which is good for you!

My Eric's Corner Column for the November-December edition of Emergency Management Magazine is Preparedness Should Be Marketed like Coca-Cola  I encourage you to read it and comment on what I had to say.  I'd love to get a dialog going on this topic of continuous disaster preparedness messaging.


Thanks to everyone that commented on an earlier blog post Disaster Preparedness: Three Days, Seven Days? What will you recommend?