Do you know what you will say in the critical first minutes after receiving reports of an incident requiring an evacuation? How about six hours into the accident? What will you tell employees affected by inclement weather or the power in your building goes out at 10:00 a.m. on a Monday? This white paper dissects the various stages of a crisis and examines the intersection of communication with the crisis lifecycle.
Message Mapping: How to Communicate During the Six Stages of a Crisis
by Everbridge on
April 12, 2012
